A successful journey from China to Italy!
In a remarkable celebration of cross-cultural collaboration, renowned Chinese Key Opinion Leader (KOL) Kouzi recently visited Greggio in Padua and IVV and Berti in Tuscany, bringing a vibrant connection between Italy’s heritage craftsmanship and China’s engaged digital audiences.
Kouzi, widely followed in China for his expertise and passion for high-quality lifestyle products, embarked on a 12-hour live streaming journey (WATCH THE VIDEO OF THE LIVE STREAMING HERE) through two of Italy’s most iconic artisanal brands. This marathon broadcast transported viewers straight into the heart of Italian tradition, showcasing the excellence, artistry, and authenticity that define Greggio’s fine silverware, IVV’s exquisite glass creations and Berti's handcrafted knives.
Kouzi’s live sessions captivated tens of thousands of viewers, generating strong engagement, boosting brand visibility, and opening new opportunities for Italian products in the Chinese market. From intricate design demonstrations to behind-the-scenes glimpses of production, Kouzi’s storytelling resonated deeply with his audience, reinforcing the emotional value of owning a piece of Italian artistry.
A Meeting of Two Worlds
This visit exemplifies the power of synergies between Italy and China. By combining Italian tradition and craftsmanship with the dynamic energy of China’s digital influencers, both cultures benefit: Italian brands gain access to a rapidly growing market eager for authenticity, while Chinese consumers experience products with rich heritage and timeless beauty.
Greggio and IVV’s collaboration with Kouzi stands as a model for how cultural exchange can be translated into concrete business success. It highlights the importance of storytelling, authenticity, and live engagement in building bridges between distant markets.
As the appetite for Italian lifestyle products continues to grow in China, initiatives like this one pave the way for stronger, lasting connections. Kouzi’s visit is proof that when tradition meets innovation, the results are truly global.
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