From 22 to 25 January, Home Milano turned into exactly what we love most about the start of the year: a lively meeting point for ideas, materials, and the kind of product launches that make you stop, touch, and instantly imagine how they’ll look in real homes. Over four packed days, our represented brands welcomed visitors, partners, and friends to discover the newest collections and to share what’s next, fresh palettes, new textures, and plenty of thoughtful details designed for everyday living.
One of the highlights of the show was the debut of BIT’s Bio Bamboo retail project, presented with a clean, natural aesthetic that immediately communicated its core message: simplicity, sustainability, and clarity at shelf level. The setup was warm and inviting, with a calm, neutral backdrop and an orderly display that let the product speak for itself. The packaging, earthy tones with a clear window, made the assortment easy to read at a glance, while the range of colors created a subtle but beautiful rhythm across the wall. It felt like a retail concept designed not only to look good, but also to make life easier for stores: straightforward presentation, strong visual identity, and a story customers can understand instantly. The result was a launch that felt polished and practical at the same time, exactly the kind of project that translates from fair to shop floor without losing its impact.


Alongside this exciting retail moment, IVV brought a wave of newness with four collections that explore surface, light, and geometry in different ways: Rock, Sand, Ice, and Scacchi (Chess). Each collection has its own personality, but together they share that unmistakable IVV sensibility, objects that feel contemporary yet timeless, refined yet ready to be lived with.



Rock plays with a bolder, more tactile character, think strength, depth, and texture that catches the light in a slightly unexpected way. It’s the kind of collection that adds presence to a table or interior, even when styled with minimal elements. Sand moves in a softer direction, with a more natural, understated feel, warm, calm, and versatile, like a neutral base that pairs beautifully with almost anything. Ice brings brightness and a crisp visual effect, emphasizing transparency and reflections, perfect for creating that clean, luminous look that works so well from everyday settings to special occasions. And then there’s Scacchi, inspired by the rhythm of a chessboard: a graphic, structured mood that feels modern and decorative at once, ideal when you want a piece that adds design energy without shouting.

What made these launches especially interesting was how easy it was to imagine them in different contexts, mixing textures, layering finishes, building table stories, and creating giftable moments. Whether you’re drawn to bold tactile surfaces or clean, light-driven elegance, these new IVV collections offer plenty of room for styling and interpretation, always with that premium look and feel that visitors immediately recognize.
Glass and tabletop lovers had plenty to smile about too. Zafferano presented a new cup collection that felt fresh, contemporary, and easy to fall for designed to bring a pop of personality to the table while staying effortlessly usable day to day. The shapes and colors were made for mixing, matching, and building that “just-right” table setting, whether you’re going minimal or going full joyful.

And of course, the kitchen couldn’t be left out.
Pintinox introduced important nouveautés across its pan ranges, starting with
Domus: an essential, reliable line in
18/10 stainless steel, designed for everyday cooking with a heat-diffusing base that supports even heat distribution and suitability for induction, finished with solid steel handles for a clean, practical look.
Alongside it, X-Black made a strong statement with its total-black design and performance-focused positioning, highlighting an induction base, heat-resistant bakelite handles, dedicated packaging, and a non-stick concept presented as PFOA- and PTFE-free, with an “excellent value for money” message that’s very clear for retail.
Completing the trio, Fusioni rounded out the presentation with an additional pan offering that broadens the assortment and gives partners even more choice in range-building and merchandising.

Home Milano gave us four days of conversations, inspiration, and tangible excitement around what’s new. A huge thank you to everyone who stopped by to see the novelties, share feedback, and explore the next steps with us. And we’re not slowing down: in just a few days, we’ll be meeting again at Ambiente Fair, ready to continue the dialogue, show more, and shape the season ahead together.
#staytuned