BIT RETAIL Is Coming: A New “Bio Bamboo” Home Line Launching January 2026

Starting January 2026, BIT is officially launching a new project: BIT RETAIL.

It’s a shift BIT has been building carefully, and it starts with a clear first step: product conceptualization, guided by one message we want to communicate consistently: Sustainability.

Why “Bio Bamboo”, and why simpler

For years, Bio Bamboo has supported a wide and complex HORECA range: multiple decorations, folds, sizes, and variations designed for professional hospitality needs.

Retail is different. Home customers typically look for something simple, direct, and functional, and BIT experience across three years on Amazon EU supports that direction.

That’s why moving forward with a focused retail proposal:

• 25 napkins per pack

• 40×40 cm

• 20×20 cm fold

• 18 colors/designs

A clean, curated line that’s easy to understand and easy to choose.

Packaging built around one story: circular economy

A major part of BIT RETAIL is packaging, because in retail, packaging isn’t just protection. It’s communication.

BIT designed an elegant box made of recycled paper, finished with a light, tone-on-tone white print: minimal, modern, and intentional.

The pack is also designed to stay on the table:

• It allows a glimpse of the product

• Once opened, it becomes a practical dispenser/centerpiece

And it supports a fully coherent sustainability narrative:

• Napkins: compostable

• Transparent film: made from cornstarch, compostable

• Cardboard box: recyclable

BIT goal is to shift the mental perception of the product, away from “single-use” and closer to the value and presence of a textile-style table item.

Designed for occasions, not everyday routine

This offer is intentionally not positioned as a generic everyday napkin.

The target audience is focused on the moment:
events, parties, celebrations, occasions, situations where the table is part of the experience. The product supports the occasion, elevates the setting, and complements the aesthetic.

A physical-first retail experience: the 2026 catalogue + Milan HOME

BIT RETAIL is not only about the product, it’s also about how people discover it.

The 2026 catalog will be a 9-panel brochure aligned with a modern and innovative HOME proposal. The experience, marketing, and touchpoints are being designed to feel as physical as possible, not purely digital.

In parallel, they're defining an exhibit/display concept built around the same sustainability narrative, and it will be presented at the HOME fair in Milan.

Looking ahead: a broader decorative expression in 2027

For 2026, the focus is clarity, simplicity, and a strong narrative.

At the same time, we’re already motivated to deliver a 2027 catalogue with a range that’s more expressive, better showcasing the brand’s full potential in decoration and printing possibilities.

Stay in touch and see you in Milan!