Bringing IVV Italian Glassware to Takashimaya Tamagawa: A Pop-Up Event in Japan with Itsnet
We are pleased to share a new IVV pop-up retail event taking place at Takashimaya Tamagawa, running from 20 May to 2 June.
Located in the Tamagawa area, between Tokyo and Yokohama, Takashimaya Tamagawa is part of one of Tokyo’s most established and elegant residential districts. As a key tenant within a major shopping center development, it represents an important retail destination for customers looking for quality, design and lifestyle inspiration.
For two weeks, visitors have the opportunity to discover a curated selection of IVV glassware, tableware and decorative pieces, presented in a refined retail setting that enhances the beauty and craftsmanship of each item. The display combines elegant table settings, colourful glasses, decorative vases and textured glass pieces, creating an atmosphere that reflects both everyday sophistication and special occasion living.
This pop-up event is also another meaningful step in our ongoing partnership with Itsnet, our distributor in Japan. Thanks to their deep knowledge of the Japanese market, attention to detail and strong retail network, Itsnet continues to play an essential role in bringing IVV collections closer to Japanese customers.
Retail activations like this are particularly important because they allow customers to experience the products in person: to see the colours, feel the textures, understand the proportions and imagine how each piece can become part of their own home. In a market like Japan, where presentation, quality and storytelling are highly valued, these moments create a direct connection between the brand and the final customer.
The setup at Takashimaya Tamagawa beautifully reflects this approach. Each IVV product is carefully displayed within a lifestyle context, showing how Italian glassmaking tradition can bring elegance, creativity and warmth to the table and to the home.
We would like to sincerely thank Itsnet for their continued support and for the beautiful execution of this retail event. Their work is fundamental in strengthening the presence of IVV in Japan and in creating new opportunities to share Italian craftsmanship and lifestyle with a sophisticated and design-conscious audience.
The IVV pop-up event will be open at Takashimaya Tamagawa until 2 June.
