A New Vintage Story: Why Tablo Chose a Carosello-Inspired Style
Vintage is no longer simply a look from the past. It has become a language of taste, emotion and identity.
In fashion, archival pieces and retro silhouettes are increasingly seen as desirable, personal and sophisticated. Vogue has described vintage fashion as a trend that is still growing, with more attention moving toward unique, under-the-radar pieces that feel personal rather than mass-produced.
The same spirit is now influencing interiors, table settings, hospitality and lifestyle: people are looking for objects with character, details that tell a story, and atmospheres that feel warm, curated and authentic.
At the table, this trend is especially visible. Perfectly coordinated minimalism is giving way to more expressive compositions: decorated plates, coloured glassware, embroidered linens, family-style serving pieces, nostalgic patterns and unexpected combinations. A beautiful table today is not only elegant; it is memorable. It mixes eras, textures and moods. It feels lived-in, human and full of personality.
This is exactly why we decided to give our new Tablo newsletter banner a vintage Carosello style.
Carosello was one of the most iconic television programmes in Italian cultural history. Broadcast by RAI from 1957 to 1977, it introduced advertising into Italian homes in a completely original way: not as simple commercials, but as short stories, sketches, animations and mini-shows. Rai Cultura recalls that Carosello aired every evening at 20:50 and was initially a 10-minute programme made of short films created for brands.
Rai Teche describes it as a programme that accompanied the evolution of the country for 20 years through more than 7,000 advertising episodes.
For many Italians, especially in the 1960s, Carosello was much more than advertising. It was a ritual. It entered the daily rhythm of family life, combining creativity, theatre, humour, illustration and product storytelling. Brands were not simply shown; they were introduced through atmosphere, characters and imagination. That is what made Carosello unforgettable.
Our new banner is inspired by that world: warm colours, theatrical framing, a retro poster feeling, the Hong Kong skyline in the background and the idea of Tablo as The House of Italian Lifestyle. It is vintage, but not nostalgic in a passive way. It is a bridge between Italian heritage and contemporary Asia; between the elegance of the past and the energy of today.
Choosing this style means telling our story with more personality. Tablo represents Italian lifestyle through tableware, glassware, cutlery, porcelain, textiles and decorative objects. These are not only products; they are part of moments, homes, restaurants, celebrations and memories. A Carosello-inspired visual language allows us to communicate this in a warmer, more emotional and more distinctive way.
The return of vintage is not about going backwards. It is about rediscovering charm, craftsmanship, imperfection and storytelling. It is about choosing pieces and images that stand out in a world where everything can easily look the same.
With this new banner, we wanted to celebrate that spirit: a little theatrical, a little nostalgic, unmistakably Italian, and very much Tablo.