IVV Returns to Japan with a Second Pop-Up Event at Hankyu Kobe
We are delighted to announce the opening of the second IVV Pop-Up Event in Japan, beautifully organized by our trusted partner Itsnet, at Hankyu Kobe from 27 May to 9 June.
Following the success of the previous retail activation, this new pop-up represents another important step in bringing IVV’s Italian glassware closer to Japanese customers, offering them the opportunity to discover the brand through a curated and immersive retail experience.
IVV at Hankyu Kobe
Hankyu Kobe is one of the most refined shopping destinations in the city, attracting a sophisticated clientele with a strong appreciation for quality, design, and lifestyle products. Its elegant retail environment makes it the ideal setting to showcase IVV’s collections, where craftsmanship, color, and contemporary Italian style come together.
For this special pop-up, Itsnet created a beautiful presentation featuring IVV glassware and tableware in a fresh, elegant display. The setting highlights the versatility of the collections: from textured glass plates and bowls to colorful tumblers, delicate stemware, and decorative pieces, all styled with flowers and soft seasonal tones.
The result is a bright and inspiring table setting concept, perfect for showing how IVV products can enrich both everyday dining and special occasions.
Bringing Italian Glassware Closer to Japanese Customers
Pop-up events play a key role in building awareness and desirability for international brands in Japan. In a market where presentation, product quality, and storytelling are essential, the possibility to see, touch, and experience the products in person makes a real difference.
For IVV, these retail activations are not only about displaying products, but also about communicating the values behind the brand: Italian craftsmanship, attention to detail, creativity, and the beauty of handmade glass.
Customers can appreciate the textures, colors, reflections, and material quality of IVV glassware directly, understanding what makes each piece unique. This kind of direct experience is especially important for a brand like IVV, whose charm is strongly connected to the tactile and visual emotion of glass.
The Importance of Retail Pop-Ups in Japan
Japan is a highly sophisticated market, where consumers pay great attention to detail, quality, and the overall shopping experience. For this reason, temporary retail events are an essential tool to introduce and strengthen a brand’s presence.
Pop-ups allow brands to create visibility in prestigious locations, reach new audiences, and present collections in a more personal and engaging way. They also help customers connect with the brand’s identity, moving beyond the product itself and discovering the lifestyle it represents.
For IVV, being present in locations such as Hankyu Kobe means entering into direct conversation with Japanese customers and showing how Italian glassware can become part of elegant, modern, and meaningful table settings.
A Special Thanks to Itsnet
This second pop-up is the result of the continuous commitment and dedication of Itsnet, our partner in Japan, who has been playing an important role in presenting IVV to the local market.
Their deep understanding of Japanese retail, combined with their attention to product presentation and brand storytelling, allows IVV to be introduced in the right way: with elegance, clarity, and strong visual impact.
We are proud to see IVV continuing its journey in Japan through these beautiful retail experiences, and we look forward to seeing more customers discover the charm of Italian glassware.
The IVV Pop-Up Event at Hankyu Kobe will run from 27 May to 9 June.