IVV Glassmakers Featured in LightUp WORLD AVENUE Japan
We are delighted to share that IVV Glassmakers has been featured in LightUp WORLD AVENUE Vol. 90 - June 2026, a Japanese lifestyle catalogue-magazine dedicated to carefully selected products from around the world.
The editorial presents IVV’s colourful Italian-made tumbler set, highlighting the qualities that make the brand so distinctive: craftsmanship, functionality, colour, and timeless design. Light, fresh, and elegant, these tumblers are designed to bring a sophisticated yet joyful touch to the table, perfect for everyday use, but with the unmistakable character of handmade Italian glassware.
For IVV, being included in WORLD AVENUE is particularly meaningful. Published by LightUp, WORLD AVENUE is built around the idea of bringing selected lifestyle products “from the world’s street corners” into Japanese homes. The catalogue features a curated selection of items ranging from tableware and furniture to bedding, hobbies, wine, and collector’s pieces, positioning each product within a refined lifestyle context.
This is exactly the kind of editorial environment where Italian craftsmanship can be fully appreciated. In Japan, where attention to detail, material quality, and daily rituals around the home are deeply valued, tableware and glassware are not seen only as functional objects. They are part of a broader lifestyle language: the way a table is prepared, the way colours interact, the way objects create atmosphere.
LightUp itself has a long-standing presence in Japan’s premium catalogue and lifestyle retail world. The company describes its LightUp brand as offering carefully selected products from around the globe, including fashion, interiors, stationery, and lifestyle goods.
The Shopping section was founded in 1971 and operates through catalogue sales, e-commerce, and direct retail stores, selecting clothing, goods, and food for the Japanese market.
WORLD AVENUE has also celebrated its 20th anniversary, underlining its established role as a platform for introducing selected international products to Japanese consumers with a taste for quality and authenticity.
Being featured in such a context gives IVV the opportunity to speak to an audience that understands the value of design not as decoration, but as part of everyday living.
The IVV tumblers shown in the editorial perfectly reflect this philosophy. Their soft yet vivid colours, blue, pink, amber, and green, bring freshness to the summer table, while the ribbed texture adds depth, tactility, and visual movement. The result is a product that feels contemporary, practical, and joyful, while remaining deeply connected to the Italian glassmaking tradition.
A warm thank you goes to our distributor Itsnet Japan for their continuous support and for representing IVV in the Japanese market with dedication, sensitivity, and a strong understanding of local lifestyle culture.
This editorial is not only a beautiful product feature. It is also another important step in sharing the story of Made in Italy craftsmanship with Japanese consumers, a story made of colour, tradition, functionality, and the simple pleasure of gathering around a beautifully set table.
IVV Glassmakers: Italian glassware, appreciated around the world