11/11... the Singles' day!

The number "1" is said to be the most lonely. This day, known as "Singles' Day" (光棍节 guāng gùn jié) or "Double 11" (双十一 shuāng shí yī) in China, is a holiday for bachelors and a celebration of being single.

Alibaba, the parent firm of Tmall, Taobao, AliExpress, and other Chinese e-commerce giants, founded Double 11 in 2009. Alibaba is controlled by Jack Ma. It has now developed into China's most significant online shopping event, drawing participation and adoption from various digital platforms.

It's more akin to a gala than merely selling goods online. Alibaba has invited numerous worldwide celebrities to visit China and has held theatrical shows in the past.

Every year, records are broken at Double 11, and patrons excitedly await the clock to strike midnight on November 11. Only the shopping event itself is in competition with itself, and a large portion of the story is revealed by the sales data. The gross merchandise value (GMV) of Taobao reached RMB 100 billion (US$15 billion) in 2016, RMB 200 billion (US$30 billion) in 2018, and RMB 268 billion (US$40.2 billion) in a single day last year. (China Briefing Data)

Adsmurai claims that the following triple-win scenarios are present today:

• Customers are the ones who directly benefit. They receive the biggest discount of the year, making it the ideal opportunity to buy items that were previously mid- to high-priced and to stock up on everyday essentials.

• Companies can anticipate that Double 11 will account for a sizeable amount of their yearly revenues. This is a fantastic chance to get rid of extra inventory before the year ends.

• In order to maintain their position as major players in e-commerce, the platforms hosting the festival rely on consumer trust, traffic, and negotiating power with the brands.

At Tablo we set up an amazing promo at City Super. You can't miss it!

Stay tuned for more!!!