Kouzi Goes Live from Italy: Exclusive July Livestreams at Greggio, IVV and Berti Showrooms

This July, something exciting is happening in the world of home décor and livestreaming. Kouzi, one of China’s most influential home decoration Key Opinion Leaders (KOLs), is taking his audience straight to the heart of Italian craftsmanship. With exclusive livestreams from the showrooms of Greggio, IVV, and Berti, fans and followers can expect a front-row seat to Italian design excellence.

Who Is Kouzi?

Kouzi is a renowned figure in the home decor scene, based in Beijing, with a devoted following of over 125,000 on LittleRedBook (Xiaohongshu). His audience, primarily high-net-worth women aged 25–45 from China’s first-tier cities, trusts his keen eye for quality, luxury, and authenticity.

In 2024, Kouzi was honored with the “Rising 100” award and ranked among LittleRedBook’s “Top 100 Buyers.” He’s known for high-performing livestreams, with an average session generating between 1.5 to 3 million RMB in GMV. His December 2024 marathon 24-hour livestream alone drove over 2 million RMB in sales, with IVV and Dogale contributing more than half.

What’s Happening in July?

Kouzi will embark on a special traceability livestream tour, a concept where he visits the origin of the brands he features. This time, he’s heading to Italy for exclusive broadcasts from three iconic showrooms:

• Greggio – Celebrated for their refined silverware and luxury dining collections.

• IVV (Industria Vetraria Valdarnese) – A storied name in Italian glassmaking, admired for blending tradition with modern artistry.

• Berti: a symbol of premium Italian craftsmanship, especially known for its bespoke knives and timeless kitchen tools.

Through these livestreams, Kouzi will bring his audience closer to the artistry, heritage, and behind-the-scenes magic of these celebrated Italian brands.

Why This Matters

This isn’t just another product showcase: it’s a cultural bridge. By livestreaming from Italy, Kouzi provides his Chinese audience with immersive, real-time insight into the creation process of high-end European home goods. For the brands, it’s a powerful opportunity to reach a discerning, purchase-ready audience in China.

#StayTuned

Make sure to follow Kouzi on LittleRedBook to catch these exclusive livestreams. Whether you’re a fan of fine living, luxury home décor, or Italian craftsmanship, this July promises a rare and intimate look at three world-class brands through the eyes of one of China’s top home décor influencers.